When Nobis imagined how to elevate the guest experience in Palma de Mallorca, they sought more than design, cuisine, or service. They envisioned a signature that guests would feel from the moment they arrived. To bring this vision to life, Nobis partnered with Viti Vinci. Together, they crafted a scent journey that has become inseparable from the Nobis identity.
A Shared Beginning
The collaboration began in the suites, where Nobis introduced guests to two perfumes selected with care—Jardines de Alfabia, green and inspired by Mallorca’s gardens, and Hadiqa, radiant with the mystery of hidden courtyards. Nobis believed these fragrances could express the spirit of the property, and they were right. Guests responded with delight: “This fragrance feels like part of Nobis itself.” “Finally, a scent that matches the mood and the story of the hotel.”
Expanding the Experience
Guided by Nobis’s vision for holistic guest experiences, the fragrances grew beyond the suites. Jardines de Alfabia appeared in the shared bathrooms, while Hadiqa enriched the suites with bath amenities. Each decision reflected Nobis’s commitment to thoughtful, layered hospitality, where even the smallest details carry meaning.
Designing Atmosphere Together
The Nobis team wanted evenings at the cocktail bar lounge to feel distinct, memorable, and uniquely theirs. With Hadiqa diffused throughout the space, the atmosphere transformed. Guests lingered longer, conversations flowed, and the lounge took on a new signature mood—one that blended Nobis’s sense of place with Viti Vinci’s art of scent.
Experiences that Speak Nobis
Nobis did not stop at interiors. They worked hand in hand with Viti Vinci to design cultural and sensory experiences for their guests:
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La Nit de l’Art 2024: Nobis transformed its space into a perfume and cocktail pop-up, aligning with the city’s vibrant art scene.
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Guest workshops: With Nobis as host, guests were invited into the Viti Vinci atelier to explore natural perfumery.
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Mirall Bar pairings: Nobis collaborated with Viti Vinci to co-create cocktails paired with fragrances, offering guests a multisensory story.
Each initiative reflected Nobis’s dedication to innovation and to creating moments their guests could treasure.
Why It Works
This collaboration showcases Nobis’s leadership in hospitality: starting small, listening to guests, and expanding with intention. By layering scent across amenities, atmosphere, and experiences, Nobis ensured that fragrance became part of their brand, not just an accessory. With a clear path from discovery to boutique, guests were able to take home a piece of Nobis to remember their stay.
The Nobis Impression
Today, Nobis × Viti Vinci is a model of collaborative creativity. It is not simply a scent program but a testament to Nobis’s commitment to designing experiences that resonate long after checkout. Guests leave with Jardines de Alfabia and Hadiqa as part of their memories, carrying Nobis with them wherever they go.
Nobis has always believed that hospitality is about more than service—it is about creating identity through experience. This partnership made that belief tangible, turning vision into an olfactory signature that defines Nobis.