Every April, Earth Month reminds us to pause and reconnect with the natural world. At Vitivinci, nature is at the heart of everything we do — and this year, we’re proud to take that connection one step further.
We’re excited to announce our partnership with DIRT Charity, an organization dedicated to regenerating the Earth’s soils through biodynamic agriculture. Founded by model and climate activist Arizona Muse, DIRT is rethinking how industries like fashion — and now fragrance — can become part of the climate solution, starting from the ground up.
Because if we want to repair the future, we must begin where everything begins: the soil.
Who Is DIRT?
DIRT is more than a charity — it’s a movement. Created to fund and support the regeneration of soil, DIRT works hand in hand with farmers, scientists, and biodynamic experts to help transition raw material production into regenerative systems.
Their long-term goal is bold and beautiful: to develop Demeter-certified textile standards that ensure all materials used in fashion (and related industries) are grown regeneratively and returned to the Earth. That means no landfill, no toxic runoff — just circular, soil-first design.
In Arizona Muse’s words, “Soil is our most overlooked resource. It is the skin of the Earth — and it needs healing.”
You can support their work directly by visiting the Earth Shop, where limited-edition products and collaborations contribute to funding these regenerative initiatives.
Why We’re Partnering with DIRT
At Vitivinci, we believe fragrance should nurture, not extract. Every botanical we use is chosen with care — many of them wild-harvested from regenerative sources, and each one treated with the reverence it deserves.
DIRT’s philosophy mirrors our own: a belief that luxury can (and must) exist in harmony with nature. By joining forces, we’re affirming that every choice — from soil to scent — matters.
This partnership is a commitment: to advocate for better practices, to reconnect people with nature through sensory experience, and to support the systems that give us life.
Arizona Muse and the Power of Storytelling
DIRT’s work is guided by a powerful voice: its founder, Arizona Muse. Known globally for her career in fashion, Arizona has transformed her platform into one of environmental advocacy and regenerative action. Her understanding of the fashion industry's footprint — and her personal journey into soil restoration — gives DIRT a unique perspective: one that’s both hopeful and grounded in action.
In her recent video for DIRT, Arizona walks us through the urgency of protecting and regenerating soil. It’s a powerful reminder that climate solutions are not just found in new technologies — they’re already beneath our feet. And that story resonates deeply with us at Vitivinci, where nature and narrative are intertwined in every scent we create.
You can view the film and support the campaign directly through the Earth Shop.
What This Partnership Means — And What Comes Next
Our partnership with DIRT is just beginning. This Earth Month, we’re using our platform to bring visibility to their mission and contribute to their regenerative goals. But beyond awareness, this is a call to co-create a future where luxury and responsibility go hand in hand.
We’ll be sharing more over the coming weeks — stories, behind-the-scenes content, and ways you can get involved. As DIRT works to fund nine more regenerative textile standards, we’ll be supporting their path every step of the way.
A Call to Conscious Living
The soil beneath us is not just dirt — it’s a living, breathing ecosystem. It holds the power to restore balance, absorb carbon, and grow the materials we wear, the food we eat, and the plants that become our perfumes.
This Earth Month, we invite you to pause — to breathe in nature, and to remember that the future starts from the ground up.
It all starts with the soil.
Discover more:
🌱 DIRT Charity
🎥 Watch the Earth Month film
🌿 Follow @arizona_muse & @vitivinci
